Live Bait
$0 Investment!!
The following image shows a viral post for a local hotspot restaurant after just 20 hours with zero dollars spent! The results continued to double over the following 48 hours then slowly decline over the next 2 weeks ending in thousands of clicks, likes, shares, etc. and hundreds of comments of excitement and tagging of friends.
The owners reported an uptick in excited patrons wanting to see the improvements the following 3 weeks.
Disclaimer: These results aren’t typical, but from experience we can make more educated decisions on how and what to share to increase the likelihood of virility.
Jessica Parker; Realtor
Ad Results
These are typical real estate ad results. $20 spent over 7 days reached 2,733 people and had a cost per engagement of $0.09! Real estate agents have to follow the rules of being a “Special Ads Category” because it is housing and we can’t discriminate by narrowing the audience too much. 2700 may not seem like a huge hit but when focusing on specific areas the reach will reflect your target audience. The city of Robertsdale (where this ad was ran) has a population of less than 7k, so considering this only includes Facebook & Instagram users, the ad hit almost 40% of this town!
The Wine Bar
on Palafox
Ad Results
These are typical restaurant event ad results. Focusing on the Valentine’s Day ad. It was ran from Jan 18 – Feb 8 when I was notified all reservations were booked, so I stopped the ad at just under $30. This ad was for a locally owned, well known upscale restaurant in a downtown setting.
This ad reached 2,400 people, 9 messages were started, and 311 link clicks (either messages or opening the menu). This restaurant is known for their intimate chef special events within it’s area. They are targeted to 21+ only and are a higher ticket item. A smaller, more niched audience is the goal of these ads. They sold all 84 tables in under 10 days. At a minimum of $100/person, the $30 investment was well worth it.
Disclaimer: This restaurant has done an amazing job at cultivating a loyal, niched customer base that loves to support every event they put on.
